Why Is Last-Mile Tracking Crucial for Delivery Services?
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Why Is Last-Mile Tracking Crucial for Delivery Services?

Whenever you order anything online, the excitement of receiving it is something out of the world. Right? But what if it gets late or takes more than usual time to be delivered? It becomes frustrating, and for sure, you will grow restless, and this is normal. With increasing development in technology, the customers’ demands are also increasing, which is why an online store or on-demand delivery service needs to cope with ETAs. So, whether you run a store or any service online, last-mile delivery tracking can help you surpass your customers’ expectations.

What Is Last Mile Tracking?

Last-mile tracking is just a tracking technology that is classified into two types:

    • For customers: Provides insight to the customers regarding their delivery.
    • For carriers: Helps businesses to deliver the products on time and focus on customer satisfaction.

Why Should You Incorporate Last-Mile Delivery Tracking?

The final stage of delivery is last-mile tracking. In this stage, the package is sent from the current location to the recipient. Generally, the orders are dispatched from a warehouse, but they are directly shipped from a retail store by now. And in order to maintain delivery time and make sure that customers receive delivery on time, optimisation of delivery routine is essential for companies. Moreover, there are high chances, according to research, that customers won’t prefer buying from a grocery store whose delivery service is improper.

Every day a new trend pops up in the field of e-commerce, and now same-day delivery has been normalised to a great extent. In this context, adopting last-mile delivery can help you outfox the competition. Nevertheless, by now, companies have started investing in the field to ensure reliable ETAs and optimisation of routes.

How Does Last-Mile Tracking Promote Transparency?

At the very moment when customers place the orders, they start tracking and looking for the time when their orders will arrive. Meanwhile, buyers are more and more interested in the perception of the last mile. This is because people have turned to online modes for buying even when it comes to their essentials, and they want to monitor every time where their order currently is. Hence delivery services need to regularly update customers with where their products are, even from the doorstep of grocery stores to houses, as this will promote transparency and build trust between you and your customer.

You need to apply GPS technology to pinpoint the exact location so that the customer is satisfied. Also, you can specify the estimated time, carrier and trip data, as this will help in delivering the last miles in the planned time and avoid delays.

What Are the Benefits of APIs in Delivery Tracking Apps?

While it is clear that this will provide transparency and visibility so that customers can trust your credibility, here is a list of benefits that state the importance of APIs:

    • It allows you to have knowledge and address of the location at which the delivery has arrived.
    • It can help you keep a close eye on every transaction and if the asset is with the carrier or has moved out.
    • It can help you get details of each move of the shipment you are tracking.
    • You can receive an alert whenever the shipment leaves a place.

With the advancement in technology, it is prime to enhance last-mile tracking so that your packages are delivered timely and the customers are satisfied. Nevertheless, it gives you control over their expectations and increases visibility.

Zaraki Kenpachi