Marketing has continued to grow for years, and with this evolution coming in new positions and roles of work that have not been a few years ago. At present, digital marketers have become some of the most sought-after employees, because organizations try to build online brand awareness, increase traffic to their websites, and get more conversions.
This change, just like that is good, has not been fully welcomed by traditional marketers who are not familiar with digital space. The company knows that digital media allows them to do direct marketing, thus creating involvement affects customers at the personal level. Traditional marketing cannot make this type of value and as a result, companies have poultry marketers who do not have digital or skills, have made it a requirement for their marketers to find out about digital marketing.
So how do traditional markers become digital marketers and remain valuable for your company?
The importance of having digital skills
Before we enter how, it is important to see why it is very important to have digital skills. The marketing team in large and medium companies has undergone massive restructuring. But in a relatively new field, it might be difficult to find marketing professionals who not only have skills but also track records to add direct value. Therefore every marketer who wants to move the role or get a promotion in an organization will find digital expertise very helpful.
Because the digital marketing environment continues to change and more talent joins digital ponds, improving skills is increasingly important now. When performing statistics, demand for digital skills will continue to increase because digital marketing certification gets wider acceptance. Every marketer with in-depth knowledge of content marketing, web analysis, and community management through social media, among others, will be in high demand. Even though you move to a role that focuses on digital marketing, having a strong understanding of the complex online environment will make you a stronger and valuable candidate for any company.
Challenges in the Marketing Environment Today
When traditional marketing is all you know for a long time, it might be difficult to do transition to digital marketing. You will definitely face the following challenges when you migrate:
Inadequate training curriculum
There is a three-fold problem here.
First, getting certified in analytical and technical skills requires a commitment of time, effort, and money, all of which can be limited.
Two, where the employer decided to increase the talent available at home, the investment made is not significant, which means that employees will only receive inadequate training. This is not good if marketers must be quite competent in their fields.
Three, a bachelor’s degree has not been fully designed to complement marketers with the various skills they need.
Unrealistic expectations of employers
Senior managers in any business are always excited about the results. When faced with something new, it can be very difficult for them to accept the fact that it can take months, maybe even up to one year, to get real changes and real results in terms of ROI.
Thus they will instinctively bend with traditional marketing methods that have been proven to work. It can put marketers in a consistent battle to try to provide results with the old method while still proving that digital marketing has a real appointment.
It’s hard to measure ROI
The fact that analytics technology has increased yet to slow down the debate on how to measure ROI digital marketing. Also, because there is no significant history, it will be difficult to know what to cause and return the cost of benchmarks.
But the fact, ROI can vary depending on the company’s business and priority nature. So instead of wondering how the rest of the market does it, find out the important metrics for your company, plan and set a clear goal for the metrics and then invest the time and money to get results.
Achieving digital and traditional marketing integration can take time
The ideal marketing model is one that combines traditional and digital marketing. But integrating both are not only plug and play problems. Marketers must find what is most suitable for them in their market and how different tactics will complement each other, all while avoiding duplication of effort and budget.
There is no scientific way to allocate budgets to digital marketing
Traditional marketing already has Precedence that provides guidance on dollar investment. The budget allocation for digital media does not have this kind of priority. For marketing managers, the job is to establish this precedence and match the dollar success for the dollar.
Maintain customer loyalty through digital media requires more effort and consistency
Digital media requires efforts to make customers engage in discussions and make them return. If you do a social media campaign, for example, you must think of the time and effort needed to maintain the upper mind awareness. If you relax the discussion, all the loyal customers you get will disappear.