Are you a small to medium business looking to increase your organic search visibility and ramp up your search engine optimization efforts in 2021? Don’t worry, you’re not alone! A 2020 study found that more than 78% of businesses had invested in organic search marketing services in the last 12-months.
When asked, more than 34% of business owners and marketing managers in Sydney, Australia admitted that the biggest challenge when undertaking search engine optimization was finding a suitable SEO Sydney company to outsource their search marketing efforts to. To make the process a little easier, we have put together a checklist of three essential elements that you need to look for when hiring an SEO for your business in 2021.
Are They Working With Any Competitors?
If you are looking to get the best possible SEO results, your agency should not be working with another business in your niche, it’s just that simple! Despite this, hundreds of businesses continue to work with SEO companies that are already working with one of your rivals. SEO is hard enough without having to worry about your search engine optimization provider using your intellectual property to help another agency rank above you.
Do They Outsource Your Work?
If you are paying a local SEO company to handle your SEO efforts, it only makes sense that the work is going to be done locally. Despite this, hundreds of agencies continue to outsource the bulk of their work to overseas countries. In the end, the agency effectively performs the role of a middleman by liaising with the person doing the work, and yourself – the business owner.
Outsourced SEO work is not inherently bad. However, if your account is going overseas, you should at least know where the work is being carried out. One of the main risks of outsourcing your SEO work is a communication breakdown and slow turnaround times. It may be worth asking to meet your SEO partners, in-house team, to ensure that the work is, in fact, being completed in-house and not being outsourced to somewhere overseas.
How Do They Measure Success?
You need to have a clear idea of how your search marketing partner is going to measure the success and progress of your work. Some of the most important metrics that you need to establish when you start work are:
- Goal click-through rate
- Goal conversion rate
- Goal customer acquisition cost
- Baseline Traffic Figures
- Baseline Impression Figures
To get the most out of your SEO campaign, it is essential that you are using the right tools and measuring sticks to see where the growth is or is not happening.
Choosing an effective SEO partner for your business can seem like a minefield. In order to get the most out of your efforts, take your time to choose a partner that is aligned with your business and genuinely invested in your goals.