Starting a new business is a hectic job that requires consideration of a range of aspects. From perfecting your products and services to good customer service, you can compromise on none. But many businesses fail even after doing all this. Why is that?
What they lack is not the product or service. The reason behind such a situation is the lack of enhanced visibility and marketing of the business.
As a small business, you will also want to stand out in the crowd? But do you know how to do so with so much competition in the market? Traditional brick and mortar businesses are upping their business strategy by coupling it with an online presence. With their strong online and offline presence, small businesses struggle even more. So, what can they do that make them stand out?
They can let people know about their existence and what they stand for. It can only happen with prudent marketing efforts. For a small business with initially less capital, marketing acts like life and blood to increase the lead and generate sales.
Today we will mention some of the power marketing strategies you can adopt in 2021 and take your small business to new heights.
1. Search Engine Optimization
These days, one of the popular ways to enhance your online reach is through search engine optimization, commonly known as SEO. Search Engine Optimization implies using a collection of strategies that improve your ranking on search engines. The higher ranking means that people can find you more readily.
SEO includes both on-page and off-page SEO. An essential part of later is your backlink strategy that implies getting backlinks from authentic and reputable websites. On the contrary, On-page SEO means all the changes you make on your website, including adding keywords to URLs, titles, and headings. The combination of these strategies can improve your ranking on the search results.
2. SEO Friendly Website
Start with making your presence more visible in the online world. It can happen by designing a website that tells people about your business and its offerings. Making it SEO-friendly goes without saying; because that is how people will find it in the ocean of pages on the internet. This way, you will get organic visitors to your website who are genuinely interested in your offerings. Other steps that you can take to make your website SEO-friendly are given below.
- Add high-quality, meaningful content. Stuffing keywords meaninglessly might have been a strategy in the past, but it does not work anymore. The search engine wants your content to be rich in information that makes people stay on your page.
- You have to prudently search for the right keywords and build content around them as genuinely as possible.
- Don’t forget to improve the page load speed and design of the website.
3. Tell About Your Brand
A business without a story is as bland as food without salt. People are always interested in connecting with brands that make them feel special. For instance, many social enterprises attract customers because of their CSR and socially responsible image. Similarly, as a small business, you have to connect and bind with your customers. Your interesting brand story can help you exponentially in this regard.
As per Video Marketing Statistics, 54% of consumers want to see more video content from a brand they love and support. Many brands prefer to have an “About Us” section on the website to discuss the business. At the same time, there is a separate section for telling their story. A peripheral technique to make this page enjoyable is to add pictures, interactive timelines, and videos.
4. Add a Live Chat Option to Your Website
Many customers leave the site when they get stuck in one or other aspects of their purchase. A live chat can help them get timely responses and resolve their queries. The best benefit of a live chat is that you can help customers solve their odd timing issues.
Stats correspond to the efficacy of including live chat to the website. According to 51% of the customers, business needs to live 24/7 to respond to their queries. It might have been impossible in the past, but with the technological boom, not anymore. Additionally, data show that 92% of the customers feel satisfied with a live chat service. That’s quite a satisfaction level encouraging you to start a live chat for your website.
5. Generate Leads with a Reward and Referral Program
As a small and struggling business, not many people and customers will know you. Besides, with so many scams happening on the internet, they hesitate to take risks and buying from a new website.
On the contrary, if they get recommendations from their friends and peer, their level of interest increase exponentially. Thus, you can generate the lead with the help of a reward and referral system.
The trust factor denominating the rewards and referral system is its most beautiful factor. The most common reward and referral activities you see on the internet are using the power of social media. They may include following and liking your social media page, inviting friends, etc. This way, you increase your visibility and enhance loyalty among a wider population.
6. Sales and Coupons
Another very famous strategy for a new brand is offerings sales discounts and coupons. Many new businesses and brands are making combos and bundle offer to engage their customers. You will feel customers take a lot of interest in such deals, and why not! Who would not want to have fun saving some money?
7. Collaboration with Bloggers
Coupling your sales with influencer marketing is another marketing strategy. Bloggers can collaborate for promotional videos that can enhance your reach quickly and on less budget. These bloggers already have their fan following. By collaborating with them, you can take advantage of their organic reach.
Making a small business successful in 2021 requires excellent marketing strategies. From developing an SEO-optimized website to using backlinks for getting organic traffic, there are many ways to reach your goal. Without having marketing insight, you cannot excel in this era of cut-throat competition.
On the contrary, with clever marketing strategies, you can eventually compete with big brands. Use social media and other platforms like YouTube innovatively to enhance your customer reach. At the same time, don’t forget to keep all the updates on new marketing strategies. On the whole, it implies being proactive and forward-looking in business promotion.