As digital marketing has proven to be more reliable and beneficial for marketers, it is essential to know the strategies and techniques to get the most out of it. The constant changes and updates on the web are creating new trends that certainly have the potential to make your brand viral and give you overnight success. By following the latest trends, creatively, many real estate marketers are increasing their brand awareness and sales. In this blog, you will get to know about real estate marketing trends that you can follow to create a lasting impression on your target audience and attract more buyers.
Here are some of the best real estate marketing trends that you can’t ignore in 2023.
Social media marketing
Over the last few years, social media platforms like Facebook, Instagram, Twitter, etc., have emerged as the most beneficial marketing tools for real estate and many other industries. The popularity and usage of social media have drastically increased, and the number of users is only increasing every year.
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From optimising your social media account strategically to running ad campaigns for better reach and results, social media is a tool that you can’t ignore.The social media giants are constantly updating their platforms and bringing new features that provide marketers more options and tools to promote their brand online.
Features like IGTV, Reels, Instagram-Facebook live, YouTube shorts, polls, carousels, etc. are some of the coolest and trendiest ways to provide valuable and engaging content to your audience and increase the online reach of your business.
Virtual tours are a game-changer and one of the most effective new trends in real estate marketing. Statistics prove that around 75% of the customer decision making process is influenced by the 360 virtual tour of the property. The amazing benefits and convenience make virtual tours a win-win for both real estate marketers and clients.
Amidst the pandemic and lockdown restrictions, many real estate agents and developers used virtual tours to provide a complete 360° view of the property, including all the rooms and balcony view. The trend of virtual tours is beneficial for the industry and will certainly remain in the trend for coming years as well.
To create a virtual tour, you can either invest in some decent 360° camera and other camera accessories or hire a professional for better and good quality work.
Charity and community services
In this challenging time when many underprivileged people are struggling to fulfill the necessary needs and losing their jobs, sectors like real estate should come forward with helping hands.
Charity and community services like providing meals and grocery items to underprivileged people will create a good impression on clients and can increase the leads and sales of a real estate business. The strategy of social work and charity can undoubtedly make the brand popular and trustworthy. However, the primary thought should be helping the needy and contributing to society.
Another most modern and unique trends in real estate marketing is using aerial drones to provide a complete project view and a neighborhood view. Before buying a real estate property, customers ask for the availability of amenities and facilities within the premises and the nearby essential services like school-college, bank-ATMs, medical facility, etc.
Including aerial photography and videography strategy in your real estate marketing can effectively help customers know the project and neighbourhood conveniently. You can use the aerial photos and videos on your official website, social media handles, and property listing and become the trendsetter in your target location.
For stunning cinematic drone footage it is crucial to hire a professional videographer with expertise in shooting aerial footage. For shooting drone footage, you may have to take legal permission from your local authorities
Email Marketing is one of the most proven digital marketing trends in real estate and almost all other industries. As per the statistics, around 89% of the marketers use email marketing as the primary channel for lead generation. In this digital marathon, the brands who adopt the professional approach like email marketing are from runners and successful in their niche.
A real estate brand that strategically includes email marketing to gain more trust and attention of the target audience will certainly achieve more leads than the rest.
From providing your landing page links to providing real estate tips, you can try to create unique and creative emails and analyse which one works for you better.
Implementing the above-mentioned real estate marketing trends is an effective way to be ahead of the competition and create excellent brand awareness. To achieve great outcomes from your marketing campaigns you need to implement the strategies in the right way. Hiring a marketing agency is proven to be the best choice to get professional services and to not miss out on any crucial trend. A marketing agency with expertise in the real estate niche can provide you with satisfying results and outcomes.
Amura Tech is the most experienced and reputed digital marketing agency with a dedicated and skilled team that provides excellent services in an attractive price range. At AmuraTech, we focus on the long term success of a business with our growth marketing approach. So contact Amura and make your real estate digital marketing pune stand out and achieve new milestones.