Instagram was incepted back in 2010.It has evolved in the fast-paced world of social media and digital marketing; musicians have started using this photo-sharing app, of late, to promote their work. Just like all other social media sites such as Facebook and Twitter, you need to use some of the best strategies to promote your music on Instagram.
According to an article published in the Entrepreneur, you can use Instagram Reels to popularize your brand. Many musicians are taking their music brand to the next level using reels. When creating your IG Reel for the first time, use all its features such as music, font style, font type, and more.
In this article, we will talk about some of the best Instagram hacks to make your music-related posts garner more likes and comments on Instagram. Read on to learn more.
- Research first before sharing content
Before you start posting photos or videos related to your music, research artists, musicians, and bands that have a similar genre to yours. You need to figure what kind of IG content is working for them, what hashtags they use, and their level of social media engagement.
That does not mean you will copy their style or use their photos and videos without giving them their due credit. You can research, gain inspiration, and improvise. A little research and homework go a long way to make your Instagram music content pop. It is the best way to stay ahead of your competitors.
- Focus on content breakdown
There are two ways to deal with your Instagram content when it comes to your music, songs, or live performance photos and videos. Bigger acts are meant for professional IG content because they have dedicated people running their social campaigns. It implies that you can anticipate more shots of these people performing.
Then, if you are looking for increased engagement with Instagram posts at the basic level, the mix and match of music-relevant and other amusing posts will ensure a better outcome. You need to add more personality to your Instagram marketing strategy to boost engagement and figure what kind of content work for your music or songs.
- Choose hashtags carefully to discover content if you re-post
Though IG does not include a direct option to let you re-post photos or videos you often see on social platforms like Twitter (Re-tweet), you will find two ways to do so on Instagram. You may use your smartphone’s screenshot option and then crop the photo, remembering to give due credit to the original creator of the post. Alternatively, you may make the best use of the Repost App.
Using hashtags carefully will also ensure more post visibility and help you buy Instagram comments and build user engagement.
- Focus on how frequently you share content
Did you know that posting often does not make much of a difference on Instagram? Though the tactic works on other social sites, this is not the case when it comes to Instagram posts. On IG, content quality matters more than quantity and the number of times you post photos or videos in a day. To be candid, if you post too frequently, your followers may feel annoyed and unfollow you.
That does not mean that you post content every three months. You need to strike the right balance when it comes to content sharing on Instagram.
- Build matchless engagement
On Instagram, only quality and stunning visuals work, and not copy-paste work or shortcut tactics. If you resort to blurry images, your engagement rates will dip and harm your music branding on this social platform.
When you use unique photos or videos, more people will view the content, like, and comment on your posts. Copied content will not help because many users following your Instagram page are also following similar accounts. If you copy an image and post, people will identify it and even write that you copied the content from others.
Even when you use others’ comments, Instagram spam filters may stop you from doing so. Therefore, maintain originality when it comes to your IG visuals and comments.
- Build engagement with other similar accounts
Search related hashtags such as #livemusic, #musicband, or #weddingband to find accounts similar to yours. Build engagement with these accounts, like, comment, and follow their posts. When they will see that you like their posts, they too will return the favor. It is one of the best ways to build user engagement on Instagram.
When you engage with other music accounts on IG, make sure you have some of the best, stunning photos at the top of your Instagram page so that people like your content and stick around.
Now that you have these tips handy, implement them to promote your music on Instagram. Garner more likes, comments, and engagement on your content. Focus on quality content and not quantity.