There’s a website for everything, whether it’s professional, business-oriented, or even for personal use. Not a lot of people know, however, that there are certain rules and ways of creating a website. Not every website is perfect, but there is certainly a fair share of bad ones out there. They would appear to be confusing, unclear, cluttered, or even hard to read. It turns off a lot of viewers and makes them click off to something else, leaving the website unable to make money. Luckily, there are a few simple tips on making a website a good website.
Websites should have their core message clearly indicated on the homepage. Viewers should be able to easily scan or skim the page, and immediately pick up on what the webpage is about. If the core message is unclear, then the viewers won’t be able to tell and that website will lose views. The website should also be easy to navigate and easy to read, by making headings and menu icons large enough for the viewer to discern them, and any additional text or details should be smaller or tucked away in different links. Contrast is also key, so make sure your text on the page has distinction from the backgrounds, limit the number of fonts, and utilize text themes to match your website’s brand and capture your viewer’s attention. Also, adding imagery such as pictures or colored backgrounds will help display certain products or examples that your website provides.
However, one important thing is keeping the website minimalistic. Lots of people think that when viewers come onto their homepage, they need all and every single bit of information on what the website is about thrown at them immediately. But viewers don’t want to read giant walls of text talking about the website’s long sob story, they want to get the information they originally came for. So, when creating a website, the less clutter on text and pictures the better.
A tip that a lot of people miss out is optimizing your website for better rankings. You will need to add things like meta titles, meta descriptions, alts for images and much more. By doing these things, you will rank better on Google and get more traffic to your website. This on-page SEO guide will provide more information on things to optimize. Optimize your website and use a good serp tracking tool to generate more traffic for your website.
Another tip is making sure that the website is mobile-friendly. Lots of people go on websites using their phones or tablets, so when they come across a website that’s incompatible with their device, that website will lose a lot of viewers. The mobile version should be less cluttered than the computer version, so the website should have minimize page elements, like the menu icons or headers.
One last tip is keeping the website up to date, whether it be fixing certain bugs that viewers would report, or just updating any information as needed. Lots of viewers will click off if they can tell that the website hasn’t been updated in a long time, and it’s easy to tell! So, when managing your website, be open to any and all reviews or reports concerning your website.
Websites are hard to create and manage, but these tips can help go a long way. By keeping the core message clear, keeping the layout clear but minimalistic, making it compatible with all devices, and keeping it up to date, then your website will be a hit.