“Games are becoming more and more popular than ever. Whether you’re a hardcore gamer or just play occasionally, there’s no denying the fact that games are an important part of our culture. With all this popularity, it becomes necessary for game developers to create multilingual versions in order to accommodate their worldwide audience.”
As the number of mobile apps and games continues to rise worldwide, more people are looking for localized content to meet their needs—and now there are more options than ever as poe trade is also becoming common among gamers
According to the “Global Games Market Report” by Newzoo, there are now 2.2 billion gamers across the globe The majority are located in the Asia Pacific (APAC) and North America (NAFTA).
Currently, the following languages are the most sought-after:
English is widely accepted as a universal language and it’s no surprise that it’s also the dominant language in gaming. With 75% of the world population speaking at least one local language, numerous opportunities exist for translating gaming content into English.
Although this is one of the most commonly spoken languages in the world, reaching all Spanish speakers is difficult due to barriers such as age, education, and location. A large percentage of gamers are young adults who are more open to playing mobile games in their preferred language.
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Brazil is the largest Portuguese-speaking nation in the world and home to more than 200 million gamers. It’s important for marketers to consider that Brazilians also appreciate different types of games: adventure, sports, puzzles, and children’s games.
Russia is a very interesting gaming market as it has the largest number of gamers, but they are mostly playing free games rather than paying for premium content.
Germany is the third-largest gaming market in Europe, with mobile being one of the most popular forms of gaming. It’s important to remember that Germany has multiple dialects, which could be a barrier if localization isn’t implemented properly.
France has one of the largest gaming markets in Europe in terms of revenue, with games being widely distributed in online app stores. The French market is known for having a very specific taste in its games which are adapted to suit their needs.
#7 Chinese (Traditional)
The number of mobile gamers in China is quickly growing and it has become one of the top three most profitable markets in terms of revenue. It’s important for marketers to be aware that Chinese gamers prefer a specific type of content: puzzle games, racing, and role-playing.
Although Italy is a smaller market when compared to others on this list, its mobile gaming industry is speculated to have grown by 21% in 2016. It’s important for marketers who are looking to localize content into Italian to remember that Italy has multiple dialects, which will change the word choice throughout the game.
Japan accounts for a major portion of Asia’s revenue and it has long been considered one of the top gaming markets in the world. However, it’s important to note that Japanese gamers are very selective with their games and prefer role-playing games (RPGs) over other types of titles.
Korea is known for its competitive mobile gaming industry which has produced some major players including NCsoft and Nexon. It’s important for marketers to keep in mind that Koreans are known for being more open to paying top dollar for premium games.