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What Should You Consider When Selecting Sales Enablement Tools?

In today’s world, where everything is driven by sales, it makes perfect sense to provide modern technology-based solutions to your sales force if you want to stay ahead of the competition. Relying on outdated procedures will only lead to your company’s demise, to put it very simply.

When it comes to new strategies to increase sales, the use of sales enablement tools is becoming increasingly popular. Such solutions are now used by top companies to assist their sales teams. If you’ve been considering doing the same, you’ve already taken a step in the right path. Having said that, it’s crucial to understand that choosing the correct sales enablement technology is a difficult task. Many factors have to be taken into account while doing so. Some of the most important ones are:

Features & Functions

The process starts with considering features and functions you would want to have in your desired tool. Different types of sales enablement tools, such as Content Camel, have a wide range of functionality. Some cater to small-scale businesses, while others cater to major corporations. You should be aware of the key features and ensure that the program you choose includes them. Otherwise, it will be pointless for your business and a waste of time, effort, and resources.

Facilitates Your Company’s Goals

Ensure that the program you have selected facilitates your company’s objectives. If this isn’t the case, you’ll have a hard time generating revenue.


If the tool you have selected is very difficult to use, you won’t get the outcomes you want. You’ll need to instruct your personnel on how to use it to its full potential. So, choose a program that is simple to use to avoid this headache. The user interface should be straightforward and easy to use. Even a non-technical person should be able to utilize it without problem.

Reviews, Testimonials and Online Presence

Nowadays, everything is available on the internet. Reviews of top sales enablement tools are also included. So, before you choose one, be sure to read its reviews and testimonials. However, do not be fooled by the bogus ones advertised on their website. The majority of these are written by their in-house content writers.

You can find legitimate reviews and testimonials on various sites and groups online, including Reddit and Quora. You may also look at social media platforms to see what people are saying about them. Go for them if the broad consensus is positive. If it isn’t, you should consider other possibilities.

Access to Key Analytics

The primary goal of sales enablement technologies is to deliver crucial analytics to sales reps. If the software you’ve chosen fails in this area, there’s no use in spending money on it.

In simple words, you should choose a sales enablement software that gives you useful data and statistics. It should be able to provide you with a thorough understanding of client insights and how they might benefit internal employees as well. For instance, the correct tool will show you which content is producing the most views and how it affects your ROI.

Pricing Plans

It goes without saying that you should avoid purchasing a sales enablement tool’s subscription that drains your bank account without giving significant value. It’s not the right one for you if it consumes more resources and doesn’t produce the intended results.

So, exercise extreme caution in this area. Conduct extensive research to identify a tool that provides maximum utility at a reasonable price. Many of these tools have varied pricing options to suit the demands of different businesses. You can look through them and choose the best one for you.

To sum it up, considering these factors will greatly help you in making a wise decision. Remember that providing salesforce with the valuable data is the only way they will be able to perform to their maximum potential. So, do not waste any more time and equip them with the best resources if you want to generate sales. And choosing the best sales enablement tool will help you do exactly the same.

Zaraki Kenpachi