Walkme

Userlane vs Walkme

When it comes to software products, most companies would be well advised to check out some of the enterprise based software that can speed up the on-boarding process and even provide real time data analytics. This should enable a company to improve its approach, so that its customers are better able to capitalize on their strengths, so that they can take on the competition. 

Userlane

Userlane is an enterprise based software, designed to support any software application a company rolls out. It comes packed with various intuitive features including online employee training, comprehensive guides, etc. It is primarily designed for easing the customer interactions and to enable them to make decisions faster. What makes Userlane stand out is the fact that it comes with a specialized onboarding process, one that’s less time consuming and also scalable. 

Interactive guide:

Userlane allows for asynchronous learning coupled with an interactive guide. This should help make the onboarding process infinitely easier. Your customers would be able to check out the various videos, links and content, depending on the part of the guide they are checking out at the moment. 

Click path recorder and editor:

One of the best things about Userlane is that you do not have to be an expert coder so as to develop a guide. In fact, Userlane seeks to create an effective onboarding process, one that does not require any coding language. Moreover, it tracks all your clicks and keystrokes. The process is similar to what Chrome uses, so as to record all the pages your customer may have visited. It thereby provides you with a three dimensional approach, listing customer behaviour vis-a-vis your enterprise product. 

Personalized guide with a personal assistant: On-boarding new customers is always a difficult process. And that’s why Userlane’s intuitive personalized guide with a personal assistant should come handy. More to the point, this guide should even provide your customers with contextual support, as and when required.

Page and audience segmentation: As the name suggests, Userlane provides for both page and audience segmentation. In other words, with Userlane, you should be able to create a different guide, per page or per audience, as and when required. This should also enable you to adopt a personalized approach, per client.

User behaviour analytics:

Userlane provides you with detailed analytics that tracks your user behaviour and how they interact with your pages/guides. This sort of detailed analytics goes a long way to help you hone your approach and even helps you identify the guides that are gaining more traction among your customers.

Userlane is a Digital Adoption Platform (DAP) that helps you to optimize your onboarding experience, while making it appear seamless, at the same time. When it comes to userlane competitors, Walkme happens to be the best.

Walkme

Walkme is also a Digital Adoption Platform, one that helps you to accelerate the adoption of your digital transformation strategy and platform. It seeks to identify the problem areas and plugs in all the gaps, so as to provide your customers with a rich, seamless onboarding process. Granted that there are quite a few digital adoption platforms, but of the lot, Walkme stacks up nicely against Userlane. 

Data and visibility:

One of the key features of Walkme is data and visibility. This digital adoption platform seeks to utilize data analytics to finesse your strategy and to make customer onboarding a rich process, one which does not consume much time. With Walkme, you can get a consolidated view of user interaction, through your management dashboards. 

The data analytics, also provides you with in-depth customer feedback, and allows you to track their online behaviour and interactions as they utilize your product. Furthermore, Walkme uses context intelligent algorithms to better serve your customers. 

Metrics:

Walkme uses metrics to gauge how your customers utilize your product, by determining the visits, the length of each session, and other pertinent data. 

Exit tracking:

This particular feature tracks when and where a customer exits the app. Such detailed data should clue you in, and help you strategize and develop relationships with both your employees and your customers.

Retention:

This particular feature measures the bounce rate and conversions, showing which feature of the app converted successfully.

Return:

One of the key advantages to this particular metric is that it tracks a customer’s return rates and other related metrics.

Self service:

One of the key features of Walkme is the optimized mobile service. Customers can use the same as a sort of self service and businesses can optimize it further. 

Personalization and branding: Walkme provides its users with personalized results based on their search results and preferences. Apart from this Walkme also allows for custom branding, from logos to colors and more.

AI:

Walkme uses AI to a large extent and it can reasonably predict a user’s behaviour depending on their past behaviour. This enables you to streamline your product, develop a strong customer base, predict user behaviour, interact more with them, etc.

While both the DAPs stack up comfortably against each other, it happens to be Userlane that ranks as no 1.

 

Henry Marc

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