Press releases are an excellent way to get your company’s name, products, and services in front of the public. However, not all press release companies are created equal.
Press releases have been used for a while now. But only recently has the act of outsourcing them become so prevalent in digital marketing.
We’ve compiled this article to help you learn about press release companies and what to consider when hiring them.
If you’re considering hiring a press release company for your business or organization but don’t know where to start, keep reading!
History of Press Releases
The origin of press releases dates back to the late 1800s when newspaper editors would print stories that were submitted by public relations people from private companies.
Because press releases have been used for hundreds of years, they have had the time to become refined. From the words used to what is included, it’s a different world than they were in their early days.
Press releases are typically written by marketing professionals and public relations specialists. However, some companies may allow other employees to submit them as well
Who should write press releases for organizations? It depends on the company, but generally speaking, there will be someone designated for this role or others who take turns writing press releases.
Some organizations have one person that handles all of the PR duties. While others might have two-person teams working together.
Outsourcing Press Releases
Nowadays, most companies choose to outsource their press releases to an agency. There are many reasons why they do this, such as:
- Cost savings
- A small company may not have the PR know-how or time to execute a successful press release campaign on its own and this is especially true for startups that don’t have dedicated teams
- More experienced marketing professionals who specialize in writing and distributing press releases will be able to get better results with less effort than someone without these skills could achieve on his or her own
- It’s often much cheaper if you hire them by the hour versus paying them upfront per project because then they’re incentivized to come up with new ideas rather than copy whatever was last successful
If you have a small company that’s just getting started, it may be worth hiring an experienced marketing professional to help get your name out there.
You need to establish credibility with the media as soon as possible. Without credibility, your business is nobody’s business.
What Is a Press Release Company?
A press release company is a business that specializes in writing, distributing, and publishing your press releases to the media outlets of your choice.
They typically have relationships with many national or international news sources. This includes newspapers, radio stations, television networks, and online publications.
Press release companies can benefit your company in many ways. For instance, by increasing the visibility of your product or service to a wider audience.
Why You Should Consider a Press Release Company
Gaining media attention for newsworthy updates and announcements from your business can help you increase brand awareness and drive sales.
Working with a press release company means that they will handle all aspects of writing, distributing, publishing, and tracking responses to ensure every aspect is completed flawlessly.
If you’re not familiar with how the industry works, working with an experienced team like this can save time as well as energy. Primarily, by allowing them to know what’s most important when it comes to getting new clients noticed.
This is done through their work on social media sites such as Facebook or Twitter.
What Makes a Good Press Release Company?
A good press release company can provide a wide range of services that allow you to get the word out about your business to gain momentum.
The best companies will have access to various distribution channels. They will be able to target specific audiences with personalization. They are also committed to increasing awareness through SEO strategies.
- The company’s attention to details and how quick they are in response time from inquiry emails
- A good company will offer an easy interface for updating content
- It will allow you to keep important data private
- It will be transparent about billing methods
- The best companies provide content personalization and SEO strategies
- It is also important for the company to be transparent about billing
- They should be good at updating content on their platform
- They must have an easy interface to update content in a private manner
- Great customer service is also one of the most important things to look out for
When choosing press release companies it is worth looking into these factors!
Questions to Ask Before Selecting a Press Release Company
What is the process for creating a press release from start to finish?
How much does it cost? Will you provide me with an estimate before we proceed and if so, what are some of the factors that will determine how much I would pay for this service? Is there anything in particular that needs to be included within my budget when thinking about pricing options or am I able to give input as well?
Do you have experience working on these kinds of projects before? Can you show testimonials from other clients who’ve worked with your team successfully to help me make a decision based on their recommendations instead of simply relying on reviews or ratings, which may not always tell the whole story?
Can you give a little more information about how many people work on these kinds of projects and what their duties are?
What kind of revisions will be included in the original package price or is that something I would need to pay extra for? If so, can you tell me an estimate as to how much it would cost?
How long does the process usually take from start to finish? Is there any way to speed up this time if needed based mainly on my deadlines?
What is the process for submitting drafts? Is there a set deadline or do you just want something at any time to work with and then make corrections, if needed.
Are there any other services that I should know about related to eReleases like distribution of content to online media outlets as well as broadcast stations?
What are your thoughts on social media marketing about how this relates to my business goals?
Where to Find a Press Release Company
When it comes to actually look for a press release company, you can do so by using a search engine like Google. You can also find some press release companies on popular business listing sites.
A common way to find the company you are looking for is by doing an online search. Then you will be reviewing their site which should have information about who they are and what services they offer.
This can help you ask questions or request quotes from them directly. Another good idea would be to see if there are any reviews of the specific media outlet for you to get more insight.
When it comes to searching, reviews matter a lot. If the company has a lot of negative reviews it might be best to look for another option.
Picking out one particular press release company is not an easy decision because there are so many factors that come into play when looking at their prices, qualifications, and experience with your specific needs.
You can also find quality press release companies by having referrals from a friend or colleague.
Common Mistakes When Hiring Press Release Companies
It’s not hard to make mistakes when hiring a press release company. For instance, some common mistakes are not reading the company’s website carefully.
How about getting locked into a contract without understanding what is included in it? Also what about making assumptions about how well they will do for you?
References and reviews can be deceiving because sometimes people rate things differently or leave reviews just to have their opinion heard and don’t really care too much about anything else. It’s also possible that some reviewers might not know anything at all about press release companies so this should always be taken with a grain of salt.
It would be wise to read every page on the company’s website to get an idea as quickly as possible if the company has done something like work with your specific needs before and see what other clients have said about them after working together.
Another common mistake is assuming that all press release companies do the same thing. There are different types of services and prices varying from company to company. It’s important to know what you’re looking for before getting started.
Furthermore, the most important thing to remember is that a press release company’s primary goal isn’t just getting your story out there, it’s also about the quality of that story. The last thing anyone wants is for their content to be misrepresented or published without proper context and cause damage.
It can sometimes feel like an impossible task when you realize how many options are out there. Because so many companies offer similar services but at different prices with varying results. This decision could end up being one of the more expensive ones we make in life.
Ultimately, whether a person chooses to go with a big name company or not will come down largely on what matters most to them – efficiency or prestige?
How to Prepare Your Ideas for a Press Release Company
When hiring a press release company, it’s foolish to assume they will do everything for you. As the employer of their services, you must prepare your content and ideas according to their formats.
Include the date, name of the company or person you’re releasing the information about. You also need a contact number for media inquiries.
Start with an introductory sentence that is concise but grabs readers’ attention. Be sure to include important facts in this sentence.
Be succinct throughout your content; if there’s not much to say on a particular topic, don’t dwell on it unnecessarily as it will start becoming boring quickly.
Limit yourself to one idea per paragraph and keep paragraphs shorter than four sentences each. They can easily get long when trying to address multiple points at once.
The opening paragraph should be no more than six sentences. While subsequent paragraphs should never approach five sentences in length.
And finally, review the content for any grammatical errors or typos.
By following these guidelines, you will ensure that your ideas are ready for the company to be released to the press. Expect great wonders if you do everything right.
Business Growth Made Easy
The art of creating a press release is an important task, and it can be daunting to try and find the best company for your needs. Now that you know how to find press release companies, you are well on your way to getting started.
And if you don’t have luck the first time, don’t dwell on it. Marketing is not meant to be easy, it’s one big experiment consisting of smaller experiments. Don’t be afraid to think outside the box and try new things.
If you’re interested in learning more about the realm of social media, marketing, business growth, check out some of our other amazing articles on the sidebar.