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How to Promote Your Podcast: 5 Effective Strategies

The number of American podcast listeners is thought to be more than 117 million. But for many podcasters out there, the question is how do you reach this huge number of people? Granted, some of them won’t be interested in your niche, but plenty will be.

If you’re an aspiring podcaster wondering how to promote your podcast, you’re in the right place. By effectively promoting your podcast and growing its audience, you might even be able to make podcasting your profession!

Keep reading as we share five of the best ways to draw attention to your show.

1. Do a Guest Spot on Others’ Shows

Our first podcast marketing strategy to share is a favorite in the industry. Try reaching out to other podcast hosts with a similar target audience to you.

By hosting you on their show, they’ll get some easy content for an episode. Meanwhile, you can introduce yourself to a new audience and encourage them to check your own show out.

2. Use Paid Podcast Ads

If you’re unsure how to market a podcast, another great way is to opt for paid podcast ads. These can appear at the beginning, middle, or end of another podcast show.

This is a particularly useful technique if you’re podcasting for business and have a marketing budget. Your ads will be heard by people who are already interested in the medium, and you pay according to the number of episode downloads.

3. Record a Short Trailer Episode

Television shows and movies have promotional trailers, so why not podcasts? They’re a great way to give people a taste of what your show will be like.

For example, if you want to launch a small business podcast, in your trailer you can share the kind of topics you’ll be covering and how you can help your audience achieve their business goals.

4. Submit Your Show to Directories

Another great way to promote your podcast is by submitting it to different directories. It’s crucial that your podcast is on as many platforms as possible, to give people the best chance of finding it.

You can decide for yourself if the time spent uploading your podcast is worth the number of potential listeners who will find and listen to it. The biggest names are Apple, Spotify, Stitcher, Google, TuneIn, iHeart Radio, and Podbean.

5. Promote Your Show on Social Media

Finally, it’s well worth creating social media channels for your podcast if you haven’t done this already. You can generate interest in your podcast via social media, as well as sharing new episode releases, and helping to create a community.

Those involved in B2B podcasting might also want to consider paid social media ads for their podcasts.

Now You Know How to Promote Your Podcast

We’ve seen that you have a variety of options for promoting your podcast. Some of these are more straightforward than others, but plenty are completely free marketing strategies! If you need more help deciding how to promote your podcast, try reaching out to one of the podcast marketing services available.

If you found this article helpful, check out our other posts for all your tech and marketing needs!

Zaraki Kenpachi